If you are an entrepreneur you will want your posts to be on everyone’s news-feeds, Right?
So how come it doesn’t work that way?
First of all you have to understand what theFacebook Algorithms are about. You need to know what 3 principles make up the Facebook algorithm.
So to get you to VISUALIZE what Facebook Algorithm looks like here are a couple of examples of what Facebook Algorithms would look like in person.
You are going shopping at the mall…… Now do you go into every store at the mall? Do you examine every piece of merchandise in each store? Of course, not because you don’t have time nor would you really want to!
You know which stores you like because those stores fit your needs and wants, you know which merchandise you like in each store because you know what you like and want. You have a method and a pattern of how you shop.
Here’s another example, Lets take the weather for example, if you look at the weather in the morning and it says its going to be chilly ….then you make sure you put on warm clothes, like a sweater, now if its cold in the morning when you are leaving for work, but the weather man says its going to be warmer later on in the afternoon, then you dress in layers, so that you can take off layers when you get warmer in the afternoon. Same thing you have a method and pattern of staying comfortable according to what the weather is.
First you need to understand the numbers of Facebook
So this is what Facebook wants to do is show you an average the top posts 1 out of every 5 posts.
REMEMBER: Facebook was not created to do business. It was created for you to have a good experience by connecting with your family and friends.
All the Algorithm is trying to do is figure out what you want
Even though it has hundreds of thousands of variables it looks at. It still boils down to these 3 principles that it looks at and serves as a kind of basis of what stuff should show up for you to view.
Facebook tries to show you things that you are interested in.
Facebook does that by looking
So to make it simple. Its all about ranking in your friends and families newsfeeds.
Here is the Formula for Ranking:
Rank=Affinity x Weight x Decay. (SAY WHAT?????)
Let me explain what each word means in Facebook language.
Affinity – is the closeness of the relationships you have with the people on Facebook.
In order to get affinity you need to get someone to engage with your post. (like, comment, or share) then that increases the AFFINITY or the Probability that someone is going to see your future content.
Affinity takes into account how many mutual connections that you have -does that person have with you.
How many of their mutual friends engage with you or like, comment, or share your stuff!
The biggest part of affinity is the recent interaction.
Here’s a BIG TIP:
Post something that doesn’t have anything to do with your business just something fun- (because remember Facebook LIKES it when you just entertain your audience). So go ahead and post a funny picture!
DOESN’T it make sense if Facebook is only going to show me 1 out 5 posts. then WOULDN’T it make sense for Facebook to show me something that I have already demonstrated I like liked their stuff!
So what we want to do is create posts that cause people to have recent interaction with us.
Weight is the impact of the post.. which is the accumulation of the the likes, comments, and shares that your posts have.
No all engagement is NOT equal:
A like is like silver
A comment is like gold
A share is like platinum
So as a visual….. picture this…… your audience is voting on which 1 out of 5 posts will be shown to more people.
Which is why baby, wedding, and anniversary announcements get a lot of engagement.
Decay is TIME-how much time has pasted since you posted.
Facebook algorithm thinks in general the newer posts you post are going to be more relevant than the old posts you posted.
The more time that has passed . The less your posts are going to be shown.
That’s why its important to not post a post right on top of each other because your posts are competing with each other
Numbers to keep in mind:
Half of your Facebook engagement is going to happen within 90 minutes after posting.
50% of your engagement is going to happen
75% of your engagement will happen within the first 5 hours and basically after 8 hours your post is going to be dead.
Live Facebook Video Streams because of the likes and comments that are attached with the live facebook video stream when you post to Facebook when your live stream is done are highly engageable and will get shown more quickly over regular videos because of the likes and comments that are attached to it. Also it’s an easier form to share with others to share.
Watch for my Live Facebook Video Streams coming soon on Tuesdays, and Thursdays at 12 noon EST and possibly one after 9 pm EST during the week.
With recent changes to Facebook’s algorithm, is your Facebook Account optimized for success?
Grab this 12-Step Checklist and you’ll also get access to a bunch of hacks to help you get more engagement on Facebook.
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Thanks Ginny Hatfield, Social Media Trainer, Farm Gal,
Helping Rural Women Build Successful Online Home Businesses Using Social Media.
Reach me directly at 608-475-0832 or email me at firstname.lastname@example.org